Experiencing highs and lows is actually very normal for entrepreneurs. However, while it might be normal, it can still be challenging. This article highlights a few strategies on how to get through the mountains and the valleys in your small enterprise.
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i. Celebrate/suffer quickly and move on
Celebrate your wins in your highs, humble down and swiftly come back to normal. Suffer your blows in your lows, learn your lessons and move on at the double. When you triumph, let it not get into your head; when you fail, let it not get into your heart - keep it in your lungs instead, so that you can breathe the good air (wins) in and the bad (losses) out.
ii. Be prepared for the rainy days
As an entrepreneur, as much as you work hard and expect to succeed in your ventures, you should also bear in mind that there’ll be times when things will be tough. It is wise to prepare for the rainy days (psychologically but most importantly financially) in advance to help make those low moments in your small business easier to manage.
iii. F*ck motivation, develop a routine
In life, 95% of the time you are not motivated - according to my own research. Instead of depending on something that has less that 5% influence in your life how about you develop a structure, business structure for this matter, focus on it and stay consistent - whether you feel like it of not, whether you are at your good or bad times in business.
iv. Remember your goal, always
At your high or low moments in business, always circle back to your ’why’. The excitement at your peaks and the discouragement at your nadirs can have you compromize your purpose as an entrepreneur, which might lead to failure in your ventures. When you are up or down, or somewhere in between, always remember why you started.
v. Business isn’t just about the money
As a small business person, you can lose it when you make or lose your first million, if you are all about the money - the lows in particular hit hard. Your business must make money, sure, but it should not really be about the money. It should be about helping people, creating opportunities, and you having fun while at it. It should about providing value. In fact, your highs and lows in business should be defined by how much value you offered in a particular tenure, not necessarily how much money you made or lost.
About the Author
Caleb Mwema
I’m a beginner tech and biz enthusiast, and a blogger of stuff I find useful and interesting in my adventures as a Kenyan. Click on X (formerly Twitter), Instagram and TikTok to like and follow my pages on the mentioned socials.
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