Foremost, WTF is "psytics"? It is a fabricated word for psychological tactics. Outlined below are some of the main psycho-tricks that a section your clients use, consciously or subconsciously, to mollify and take advantage of you in your small enterprise.
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a. Giving compliments
When running your show as a small business, at sea level accolades are hard to come by. However, once in a while some customers will give you either a genuine, or in most cases something that appears like a compliment when it’s actually a psycho-trick to make you abandon your protective stance that’s vital in managing your enterprise.
b. Establishing familiarity
"Do you come from so and so’s family?", "You look just like somebody I used to know.", "Your so and so is a good friend of mine.", "We come from the same tribe.", "My so and so knows you.", "I used to run such a business." All these is cool until they use that to make you lose grip on your bearing so that they can ask you for some kind of favours.
c. Physical touch, puppy face, low-toned voice and calling you by your name
Physical touch
According to research, touching is influential and persuasive. People who are touched physically end up being more agreeable, in better mood and see requests in a more pleasant light. You might drop your guard when some customers touch you especially on your hand or upper arm, shoulders or back, making you become perilously agreeable.
Puppy face
According to Wikipedia, puppy face is a lighthearted facial expression that humans make often by opening their eyes a little wide, pinching and/or raising the eyebrows, and sticking the bottom lip out, while tilting their entire head a little downward and sideways and looking upwards. Some customers, especially female, pull this trick to get you.
Low-toned voice
According to studies, individuals with low-pitched voices are generally perceived as more confident, strong, and authoritative. Also, lowering ones voice is an instinctive means of demonstrating attraction to the opposite sex. Customers who lower their voices while negotiating with you at your small business hold more sway, which could be dangerous.
Calling you by your name
According to one of Dale Carnegie’s blockbusters How to Win Friends and Influence People, a person’s name is to that person the sweetest and most important sound in any language. Your name sets you apart in a unique way, and any request made by your customers takes on a special importance when they approach you by your name.
About the Author
Caleb Mwema
I’m a beginner tech and biz enthusiast, and a blogger of stuff I find useful and interesting in my adventures as a Kenyan. Click on LinkedIn, Twitter, Facebook and Instagram to like and follow my pages on the mentioned socials.
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